Not that you need proof, but multiple studies confirm that parents who spend time in nature have kids who spend time in nature. So Generation Wild decided to inspire families to share the wonderful sights, sounds and feelings that are only found outdoors.
We used actual elements from nature to create awe-inspiring billboards. A first-of-its-kind board attracted wild birds into the city. Another board harnessed the power of the Mile High sun to create images of families playing outside.
A film portrayed the beautiful connections between a parent, child and nature. The music for the spot was inspired by the 1969 Peggy Lee song, “Me and My Shadow,” but reimagined by an up-and-coming 17-year-old Colorado artist, Wren Vann.
