Wyoming was already one of the least vaccinated states in the country. Then the controversy generated by Covid-19 had a devastating effect on the vaccination rates across adult and childhood diseases. The Wyoming Department of Health hired us to change that.
Once you get past all the noise and misinformation, the reality is vaccines are the greatest achievement in the history of public health. They’ve eradicated or nearly eliminated a horrendous list of diseases. They’ve saved millions of lives and doubled our lifespan. In fact, vaccines are so effective we take them for granted. This campaign reminds residents of the lifesaving benefits of vaccines, with a dose of humor, a touch of history and a beautiful, cinematic approach.
The campaign changed the conversation in Wyoming. It has been widely lauded for its approach and execution. And vaccination rates for proven vaccines are up year over year, 19% for adults and 2.5% for children.
