Vaccines are a victim of their own success. They’ve been so effective at combating disease that many people take them for granted. But, there was a time when families weren’t as fortunate. They didn’t have vaccines to protect their children. As a result, their stories didn’t always end well.
“Unfortunate Endings” brings that idea to life by putting a delightfully dark spin on some classic fairy tales to illustrate the impact vaccines (or lack thereof) have.
Please note, no random shapes were harmed in the making of this campaign.
