Wilderflowers™ are back and wilder than ever!

We love teaming up with Great Outdoors Colorado and Generation Wild to help get kids outside with free native wildflower seeds. This year, we’re distributing more than 120,000 seed packets across the state. That’s over 151 million seeds. To kick it all off we created a film featuring mischievous Wilderflowers™ who encourage a child to get outside and play. Directed by Matte Cooper, the film comes to life through a handcrafted, tactile world of puppets, intentionally contrasting the hypersaturated content often played on the screens that keep kids inside.