Real people talking to real people.

We were pleased to see some press starting to float around in Wyoming about these TV spots we made for them, hoping to aid in their quest for smoking cessation. The whole point was to have real Wyoming folks talking to people they love, pleading them to stop smoking. In a state where no one wants to be told what to do by authority, we felt the only way to reach them was through their family and peers. To us, this is more than just advertising, it's an attempt to shift behavior with reality. And we're glad it's starting to be noticed by Wyomingites. Here's the article from the Gillette News Record we were made aware of today.