Melanie Simonich joins Sukle as Creative Director

Sukle is excited to announce that Melanie Simonich has joined the agency as creative director (CD). As CD, Simonich will lead Sukle’s creative team, driving impactful work for clients, steering the agency’s creative identity and serving as a key member of the leadership team.

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Simonich comes to Sukle with more than 15 years of experience at agencies across the country. As a VP Creative Director at Arnold Worldwide, she created memorable, award-winning work for Progressive Insurance, CenturyLink, Ocean Spray, and Angie’s List. As a copywriter with BBDO SF, she worked with brands including Barefoot Wine, Uncle Ben’s, got2b and Gallo Wine and Spirits. Most recently, she served as creative director at Madwell working on Visible Wireless, Inspire Clean Energy, Denon, Hyland’s Natural’s and new business. Her work has been recognized at Cannes, ADC, the One Show, Mercury Radio Awards and in various publications. She holds an MS in Mass Communications and copywriting from the VCU Brandcenter.

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“Melanie’s work is compelling, fearless and smart,” said Mike Sukle, Sukle’s founder and chief creative officer. “At Sukle, we strive to do the same. That’s what makes this such a perfect match. Melanie gives brands a voice all their own by creating unexpected and effective ideas that drive results. We’re thrilled she has joined our team.”

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“I’m so excited to join the team at Sukle,” said Simonich. “I’ve long been inspired by Mike and his team’s commitment to doing the most unexpected, creative work no matter the challenge. Sukle consistently proves that idea-driven creative can lead to meaningful business results, and I can’t wait to help build on that momentum.”