August 2, 2011

Goodwill

One of the most iconic brands in the country hired Sukle to engage  the community in exciting new ways. Most people know Goodwill as a  thrift store. A charity that helps struggling people in our community.  Well that's only a small fraction of the story. Goodwill operates  incredibly clean and modern retail stores. Their socially responsible  business model is a blueprint for corporate America. They are the  largest recycler in the country. And their programs drive our economy by  helping people enter and succeed in the workforce. In Denver alone,  they assist more than 30,000 people.

That's  their story. And we believe it's all part of the Goodwill Effect. The  ultimate socially responsible retailer has an exciting story to tell and  we're just beginning to tell it. Their story and our creativity will  shift the way people think about this business. It will engage a  entirely new consumer to shop there. It will drive donations which will  in turn fund the programs that help drive our economy. Stay tuned.