A Simple Request.

With a dry winter and snowpack levels below normal, we wanted to ask Denver Water customers to not only "Use Only What You Need," but use less. And the the place to use less is on your lawn. Outdoor water use amounts to nearly one-half of a household's annual water usage so that's what we targeted. And in classic Denver Water fashion we made the visual and message as simple as possible.

For the props we had miniatures made that the hand models could hold. A special thanks to photographer Jamie Kripke for his skills (and prop building connections) that made it all happen. Photography: Jamie Kripke Props: Figure Plant Retouching: Matt Carpenter

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