Get your Lunchmeat Underpants to go.

Client: Denver Water Campaign: Use Only What You Need

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Come over to the dry side.

There’s nothing like a drought to teach people the wisdom of saving water. We know. We helped Denver Water come through the second worse drought in its history. But what happens when the snow and the rains come back? How do you convince people to stick with their dry ways then?

It’s a tough sell to get people to cut back in times of plenty. But no one likes to waste, not ever. So that’s what we told them. Go ahead and use the water you need. But only what you need. We didn’t scold them. We didn’t guilt them. We just asked them not to waste.

And it worked. The campaign has been instrumental in driving down water consumption by over 20%. And it’s been acknowledged around the world for its insight, innovation and creativity.

Results

In 2006, the Denver Water Board declared a goal to reduce water consumption by 22% in ten years. After the first three months of the Use Only What You Need campaign a 21% reduction was reported by the utility and those savings have continued through today.


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