New Stuff and Inspiration
Changing the story for underprivileged kids.
There’s a crisis in American education that has been brewing for decades. More and more kids from low-income families are falling through the cracks. It’s a situation that no one denies and yet for the last 40 years the debate about how to solve it has raged on. These kids can’t wait for the bureaucrats and administrators to agree on a universal solution. They need help now.
That’s where ACE Scholarships comes in. They provide partial scholarships to low-income kids so they can go to the school that best fits their needs. And their approach is achieving incredible success. 90% of ACE Scholars graduate high school and 78% go on to college. You can’t argue with those numbers.
With this kind of success, ACE is poised to expand across the country. But like many organizations and brands on the verge of growth, they needed help crafting their story. They needed to make their message and brand even more compelling in order to attract a larger donor base. We helped them infuse emotion into their solid facts-based argument. And we also helped them change the way they told their story. ACE always began by telling people how they do it – with school choice, a politically charged idea that shuts down far too many potential donors. We helped them understand and communicate why they do it. ACE Scholarships exists to help change the story now, for kids from low-income families. This approach makes all the difference. It entices everyone to lean into the conversation to understand more.
ACE Scholarships has always had proof of their effect on kids’ lives. Now they have a way to communicate their brand and mission in a way that will attract a much larger set of donors.
Ned Breslin’s story: becoming a social entrepreneur
At Sukle, we are grateful to have the opportunity to work with visionary clients — people who know that to make change in the world, you’re going to come across a few roadblocks. One such client is Ned Breslin, CEO of Water For People. Ned attributes his success as a social entrepreneur to lessons he learned in the mosh pit. Listen to the entire story of his path from punk rocker to social entrepreneur in the first installment of his podcast series called “The Social Disruptors.” Ned’s approach to storytelling is unexpected, and very real. Have a listen for yourself.
Ned Breslin received the Skoll Award for Social Entrepreneurship in 2011. Water For People and Breslin were honored for their work in creating sustainable, locally-maintained water and sanitation solutions in developing countries.
Congrats to our friends at Noodles & Company
Recently they went public and their stock price promptly doubled.
Our relationship with Noodles & Company started in 1998, when Aaron Kennedy, the founder, hired Sukle to create an engaging brand for his concept. The restaurant chain had just two locations and we were a young agency, hungry to make our mark. We didn’t care that the budgets were small. In fact, their very first noodle doodle ads were created by scanning dried pasta on our flatbed scanner. Over the course of the next 10 years, they grew and we grew with them. Noodles grew from two restaurants to over 200. The budgets got larger and the work better.
Many of our philosophies about marketing, media and brand momentum were developed from working with Aaron and his talented team. It was a great ride. We’ll always be fans of Noodles & Company and wish them continued success.
Mike Sukle Interview on Osocio.org
In the early days, when we first started working for social good, with NSCD, the Arc and RAAP, we considered Osocio the authoritative voice on social marketing. We still do, many years later. Osocio is an online hub where thinkers from around the globe write about public health efforts and non-profit campaigns. Marc Van Gurp, the founder, has written about Sukle’s Denver Water campaign every year, except one, since the campaign’s inception in 2006. Today, they post an 8-year retrospective of the Denver Water campaign, along with an interview with Mike Sukle, Creative Director and President of Sukle Advertising.
“We’ve always been more interested in the challenge of a problem or the potential of something than the budget or type of industry a client may be in. And we’ve always felt that advertising could be used for good.” —Mike Sukle
Read the whole interview here.
We are proud to have Osocio’s ongoing support, and to be included along side the best communicators in the field.
Sick Time Lapse Vid
This time lapse video is among the awesomest in its genre.
“I love to stargaze. Watching the milky-way float across the sky is one of the most therapeutic experiences I have ever felt. If you haven’t experienced it, then I strongly recommend taking the time to do so.” Michael Shainblum, Director.
Directed: Michael Shainblum
Filmed & Edited: Michael Shainblum
Motion Control: Dynamic Perception
Motion Control: Emotimo
(THIS VIDEO WAS MADE AS A TRIBUTE TO THE MUSIC)
Music: Daft Punk
Track: Daft Punk – The Game Has Changed
The Silent History
The Silent History is what you get when literary guys get to rule the technological world we now live in. This is the brainchild of three writers (Eli Horowitz, Matt Derby and Kevin Moffat) and one developer (Russell Quinn). They set in motion an epic fictional drama that feels like a documentary about a generation of children who lose the ability to understand language.
“Once you start thinking about it, the project is full of semi-comprehensible little resonances like that. I mean, it’s a lengthy book about the failures of language. It’s an oral history about people who can’t talk. It’s a digital book that is dependent upon engagement with the physical world.” Eli Horowitz in Contents Magazine.
Hey photographers, we want your not-so-stock stock photos
Imagine a book full of images of sound. With every page, each image conjures up a specific sound in your imagination. Popcorn popping, a pinball machine on full tilt, birds beating their wings, a baby cooing. These are sounds we all know, because we have heard them all our lives. Now imagine giving this book to someone who has lost their hearing and just needs a little convincing to go see a doctor and learn how to get their hearing back. Cool, right? The crazy part is that our client can actually help them hear these things again. It’s called science and it’s complicated and stuff so don’t worry about that part.
We need images of sound and that’s where you come in.
If you want in on this, dig deep into your archives, and send us your best shots of images of sound. Sounds that are so appealing they will make a deaf person want to hear again. We want you to interpret that thought in your own way.
STYLE MATTERS A LOT
The photography style is very important. Here’s what we are looking for:
• poetic, romantic, beautiful, dreamy
• grungy, raw, real
• personal, unique, candid, not posed
• more fine art than commercial
• editorial style could also work
• studio photography is a possibility if the subject matter is specifically about sound
If you would like to see a sample of the kind of photos we’re looking for, send an email to firstname.lastname@example.org. You will receive a pdf of sample images that fit our subject matter and style criteria.
HOW TO SUBMIT: Email low res jpegs (under 2Mb) to email@example.com
DEADLINE: Please submit as soon as possible, but no later than May 10.
If we choose your image(s), we’ll contact you via email to discuss compensation.
Thank you in advance for helping us make this book a worthy tribute to the world of hearing.
The Power of Art to Heal
As design professionals, we hold powerful tools in our hands. And although artists may not realize it, they also have tremendous power. I have been talking to photographers lately about how to use their art form to inspire people who can’t hear to consider getting treatment. So when I saw this photo series, I was encouraged about the power of art to heal.
From Taxi: “In his series entitled ‘The Little Prince’, Slovenia photographerMatej Peljhan captures a 12-year-old boy named Luka—who suffers from muscular dystrophy—‘doing things’ he can’t do because of the disorder.”
A photographer takes on bureaucrats
Photographer Jan Banning set out to capture people who work in the bureaucracy of the executive branch of government. Sounds like the kind of thing most of us want to avoid as much as possible. His approach shows a lot of insight and compassion for his subjects, and that’s what makes it interesting.
“I wanted to get as many squares and rectangles in the picture, and in the middle of the straight lines is an individual who has to interpret these regulations … and adds his own character to the room he is working in. … I thought it was an interesting metaphor to have a round person in the surroundings of straight lines. … So I have always considered this to be a conceptual documentary project. Documentary because I’m documenting the world around me, but it is based on a visual concept, so I’m not just going to any office and photographing just anyone.”
This tumblr blog chronicles small moments in the daily life of Darcel, the egg-shaped alter ego of illustrator Craig Redman. Darcel lives in New York City and his cynical posts reflect what it’s like to live in that sweaty chaotic mess of a town.
Mr. Redman explains that “even though he’s a cartoon character he doesn’t skip down rainbows and chat with butterflies – he finds it hard to wake-up every morning, he lives in a 6 floor walk up, he gets lonely and depressed, just like real life.”
For a simple shape with just one eye, Darcel is shockingly relatable. Check it out.