New Stuff and Inspiration
Congrats to our friends at Noodles & Company
Recently they went public and their stock price promptly doubled.
Our relationship with Noodles & Company started in 1998, when Aaron Kennedy, the founder, hired Sukle to create an engaging brand for his concept. The restaurant chain had just two locations and we were a young agency, hungry to make our mark. We didn’t care that the budgets were small. In fact, their very first noodle doodle ads were created by scanning dried pasta on our flatbed scanner. Over the course of the next 10 years, they grew and we grew with them. Noodles grew from two restaurants to over 200. The budgets got larger and the work better.
Many of our philosophies about marketing, media and brand momentum were developed from working with Aaron and his talented team. It was a great ride. We’ll always be fans of Noodles & Company and wish them continued success.
Half Tap’d will be playing at Moes on 6th and Broadway Friday January 18th from 6pm-8pm. Come on down for some free live music and BBQ. Half Tap’d was born out of the love of a cold beer and listening to jam band and Americana music. They play their favorite songs of Phish, Widespread Panic, The Grateful Dead, Drive By Truckers and many others. Founding member Brandon describes their shows a “Just a group of guys having a good ole time after a long week!”
Brandon Calloway – guitar and vocals
Nate Kirkland – lead guitar
Scott Tedder – percussion
Mike Susek – drums
Bob Koch – bass, harmonica and vocals
Should be a good time, hope to see you all there!!
Giving back to Greece
As the Olympics wind down, creative juggernaut Mother has decided to launch a campaign of goodwill, attempting to shift the nation’s Olympic excitement towards the situation in Greece. It is, after all, where the Olympics were born. The campaign called F**k This I’m Off to Greece is trying to get Brits to buy (funny) shirts and donate to ailing country through the dedicated facebook page. With so many people hurting there during their economic havoc, it seems like a great thing to do.
While we always support doing a good thing to help people out, we just really thought this stuff was pretty funny.
We like beer. And good design
Lately we’ve tried a few of the Uinta Brewing beers, and we’ve been pleased with them. But we were drawn to them by the label design (of course). It’s great seeing better and better labels behind the glass in the beer cooler these days.
They’ve also got a nifty website as well:
This is how we eat our cereal:
Hey, we know it’s Monday. But if you’re feeling the Monday blues, this video is sure to cheer you up.
“Cloudy” was produced at FriendsWithYou, Miami, by Samual Borkson and Arturo Sandoval III.
Camp Nectar fruit boxes
Well, we can honestly say this is a new medium to us: fruitvertising. General Brands in Brazil worked on this campaign for Camp Nectar fruit boxes, with Age Isobar, São Paulo, to actually grow fruit in the shape of juice boxes. The idea was to convey that the juice in the boxes was made from real fruit. If nothing else, it’s certainly eye-catching. And, this campaign won a Gold Outdoor Lion, a Bronze Direct Lion, a Silver and Bronze Promo & Activation Lion, so it’s obviously well received by the industry.
We like bacon and we like beer. We'd prob like this:
It’s limited-edition Voodoo Doughnut Maple Bacon Ale from Oregon craft brewery Rogue Ales and Spirits, and it’s quite intriguing. We’re hoping we can find one this evening at quitting time, to kick the weekend off right!
Drinkify your Friday
Well, we all know a Friday afternoon cocktail is a fabulous way to end a long week. And nothing goes better with frosty booze than a great tune. So go to Drinkify and type in what you’re listening to and see what you should be drinking while you rock out.
Mike D curates Transmissions LA: AV Club.
He raps. He rhymes. He curates art. He’s Mike D!
Famous for his Beastie Boys exploits, Mike D puts on a different hat to head up Mercedes Benz’s Avant/Garde Diaries festival. The show is being called Transmissions LA: AV Club, and it’s a wild sensory ride. He’s invited an assortment of talented contemporary artists to wow viewers with art and food. If we were in LA, we’d be checking this out, for sure.