New Stuff and Inspiration
Our Denver Water campaign is a finalist for the OBIE Hall of Fame
We’re honored that our work for Denver Water is one of only five brands selected as a 2018 finalist for the OBIE Hall of Fame.
If you aren’t familiar with the OBIEs, they award the best work in out-of-home advertising each year. Some of the past Hall of Fame winners include Apple, HBO, ESPN, MINI Cooper, and Absolut. Not too shabby. We’re both honored and humbled to have our little local water utility recognized among so many great brands and iconic campaigns.
Check out some of the work and keep your fingers crossed that we bring home the big enchilada.
The art of collaboration
Here at Sukle, we live in a world of collaboration. Working in a smaller shop means everyone works with everyone, and collaboration is the name of the ‘make it better’ game. If you’re not good at collaborating with your coworkers and clients, you’ll not last long here. Thankfully, everyone plays fabulously together.
This post on Colossal really intrigued me, though. We always look to our peers when it comes to collaboration. We typically write off the little people in our lives as being ‘just kids,’ that they would only mess up, gum up or just plain ruin a project if we let them loose on it. But this artist, Mica Angela Hendricks, found out that sometimes they add something we jaded adults just can’t.
Hendricks was drawing in a new sketchbook one day when her daughter asked to draw in it too. Hilariously, the artist admits to not wanting to share her sketch book with ANYONE, but her daughter turned her mommy words against her saying “if you can’t share, we’re going to have to take it away from you, mom.” Classic.
To her surprise, the body her daughter drew on the unfinished head was amazing, playful, expressive. Amazing. From there she let her daughter continue to draw and what came out is pure beauty. (see more here and here).
If this tells us anything, it’s that good ideas come from where you least expect it. Always be receptive to suggestions and explore all ideas.
Seinfeld fans and whiskey
When Sienfeld was running, just about every American between the ages of 14 and 65 was a fan. You couldn’t go anywhere without hearing a reference (no soup for you!) to some character on the show. So, bringing Jackie Chiles into the marketing for the release of Jim Beam’s new product, Jim Beam Honey, should be fun for a lot of folks. The idea is that the bears are stealing all the honey that Jim Beam needs to make their new spirit, so Jackie will be brought on as legal council to sue the bears for stealing the honey. We’ll be looking for these ads, they should be pretty funny.
Ned Breslin’s story: becoming a social entrepreneur
At Sukle, we are grateful to have the opportunity to work with visionary clients — people who know that to make change in the world, you’re going to come across a few roadblocks. One such client is Ned Breslin, CEO of Water For People. Ned attributes his success as a social entrepreneur to lessons he learned in the mosh pit. Listen to the entire story of his path from punk rocker to social entrepreneur in the first installment of his podcast series called “The Social Disruptors.” Ned’s approach to storytelling is unexpected, and very real. Have a listen for yourself.
Ned Breslin received the Skoll Award for Social Entrepreneurship in 2011. Water For People and Breslin were honored for their work in creating sustainable, locally-maintained water and sanitation solutions in developing countries.
Congrats to our friends at Noodles & Company
Recently they went public and their stock price promptly doubled.
Our relationship with Noodles & Company started in 1998, when Aaron Kennedy, the founder, hired Sukle to create an engaging brand for his concept. The restaurant chain had just two locations and we were a young agency, hungry to make our mark. We didn’t care that the budgets were small. In fact, their very first noodle doodle ads were created by scanning dried pasta on our flatbed scanner. Over the course of the next 10 years, they grew and we grew with them. Noodles grew from two restaurants to over 200. The budgets got larger and the work better.
Many of our philosophies about marketing, media and brand momentum were developed from working with Aaron and his talented team. It was a great ride. We’ll always be fans of Noodles & Company and wish them continued success.
Mike Sukle Interview on Osocio.org
In the early days, when we first started working for social good, with NSCD, the Arc and RAAP, we considered Osocio the authoritative voice on social marketing. We still do, many years later. Osocio is an online hub where thinkers from around the globe write about public health efforts and non-profit campaigns. Marc Van Gurp, the founder, has written about Sukle’s Denver Water campaign every year, except one, since the campaign’s inception in 2006. Today, they post an 8-year retrospective of the Denver Water campaign, along with an interview with Mike Sukle, Creative Director and President of Sukle Advertising.
“We’ve always been more interested in the challenge of a problem or the potential of something than the budget or type of industry a client may be in. And we’ve always felt that advertising could be used for good.” —Mike Sukle
Read the whole interview here.
We are proud to have Osocio’s ongoing support, and to be included along side the best communicators in the field.
Sick Time Lapse Vid
This time lapse video is among the awesomest in its genre.
“I love to stargaze. Watching the milky-way float across the sky is one of the most therapeutic experiences I have ever felt. If you haven’t experienced it, then I strongly recommend taking the time to do so.” Michael Shainblum, Director.
Directed: Michael Shainblum
Filmed & Edited: Michael Shainblum
Motion Control: Dynamic Perception
Motion Control: Emotimo
(THIS VIDEO WAS MADE AS A TRIBUTE TO THE MUSIC)
Music: Daft Punk
Track: Daft Punk – The Game Has Changed
Well, it’s summer and that means it’s bike season here in Denver. Some of the most hardcore Denverites will brave the winter on 2 wheels, but once it’s warm the bikes come out in droves, which makes us all happy. There’s always a plethora of bicycles hanging around the shop, and so these illustrations by Minnesota designer Jacob Boie seemed very fitting. Check out his portfolio, there’s some nice stuff in there.
One more Kmart
I posted the “Ship my Pants” spot last week, so even though this one isn’t exactly “fresh off the presses,” I felt compelled to post it as well. When I was first informed that these spots existed, well before I saw them on TV, I replied “is Kmart even around still?” That goes to show how far they’ve fallen. So, it makes total sense to come in with some very edgy spots like these, ones people are sure to remember. I mean, who doesn’t like big-ass-savings?