New Stuff and Inspiration
Toilets On Toilet Day
Seeing as how today is world toilet day, it’s a fitting time to unveil some new work. The assignment was to raise awareness that Denver Water is offering $75 rebates to encourage people to switch to high-efficiency toilets. To promote these rebates, we created long copy bus shelter ads. To make sure people actually read them, we installed toilets right in front of the ads, because we all know toilets and reading are BFFs.
The art of collaboration
Here at Sukle, we live in a world of collaboration. Working in a smaller shop means everyone works with everyone, and collaboration is the name of the ‘make it better’ game. If you’re not good at collaborating with your coworkers and clients, you’ll not last long here. Thankfully, everyone plays fabulously together.
This post on Colossal really intrigued me, though. We always look to our peers when it comes to collaboration. We typically write off the little people in our lives as being ‘just kids,’ that they would only mess up, gum up or just plain ruin a project if we let them loose on it. But this artist, Mica Angela Hendricks, found out that sometimes they add something we jaded adults just can’t.
Hendricks was drawing in a new sketchbook one day when her daughter asked to draw in it too. Hilariously, the artist admits to not wanting to share her sketch book with ANYONE, but her daughter turned her mommy words against her saying “if you can’t share, we’re going to have to take it away from you, mom.” Classic.
To her surprise, the body her daughter drew on the unfinished head was amazing, playful, expressive. Amazing. From there she let her daughter continue to draw and what came out is pure beauty. (see more here and here).
If this tells us anything, it’s that good ideas come from where you least expect it. Always be receptive to suggestions and explore all ideas.
Dogs are neat
Typicall, there’s a few pooches strolling the grounds here at Sukle, so we’re always pleased to come across some visually stunning work that includes them. Hence our posting of this video that’s a tease for the book Shake. The book is filled with hilarious shots of dogs mid-shake, drool a-flyin.
This, friends, is one helluva film/psa from New Zealand about the dangers of driving blazed. It’s funny, has great child acting and doesn’t come across as one bit preachy. Well done.
Seinfeld fans and whiskey
When Sienfeld was running, just about every American between the ages of 14 and 65 was a fan. You couldn’t go anywhere without hearing a reference (no soup for you!) to some character on the show. So, bringing Jackie Chiles into the marketing for the release of Jim Beam’s new product, Jim Beam Honey, should be fun for a lot of folks. The idea is that the bears are stealing all the honey that Jim Beam needs to make their new spirit, so Jackie will be brought on as legal council to sue the bears for stealing the honey. We’ll be looking for these ads, they should be pretty funny.
Kenny f’n Powers
Ned Breslin’s story: becoming a social entrepreneur
At Sukle, we are grateful to have the opportunity to work with visionary clients — people who know that to make change in the world, you’re going to come across a few roadblocks. One such client is Ned Breslin, CEO of Water For People. Ned attributes his success as a social entrepreneur to lessons he learned in the mosh pit. Listen to the entire story of his path from punk rocker to social entrepreneur in the first installment of his podcast series called “The Social Disruptors.” Ned’s approach to storytelling is unexpected, and very real. Have a listen for yourself.
Ned Breslin received the Skoll Award for Social Entrepreneurship in 2011. Water For People and Breslin were honored for their work in creating sustainable, locally-maintained water and sanitation solutions in developing countries.
Congrats to our friends at Noodles & Company
Recently they went public and their stock price promptly doubled.
Our relationship with Noodles & Company started in 1998, when Aaron Kennedy, the founder, hired Sukle to create an engaging brand for his concept. The restaurant chain had just two locations and we were a young agency, hungry to make our mark. We didn’t care that the budgets were small. In fact, their very first noodle doodle ads were created by scanning dried pasta on our flatbed scanner. Over the course of the next 10 years, they grew and we grew with them. Noodles grew from two restaurants to over 200. The budgets got larger and the work better.
Many of our philosophies about marketing, media and brand momentum were developed from working with Aaron and his talented team. It was a great ride. We’ll always be fans of Noodles & Company and wish them continued success.