Get your Lunchmeat Underpants to go.

Lunchmeat Underpants

Lunchmeat Underpants

New Stuff and Inspiration

Farmed and Dangerous

In a beautiful collision of marketing, entertainment and activism, Chipotle will launch an original series on Hulu aimed at making chumps out of the Big Food guys. I sure hope it’s good. Because if it isn’t, it’ll have the opposite effect they’re hoping for. Fingers crossed. Check out the trailer. It premieres Feb. 17 on Hulu. Also, in case you’re one of those who believes they’re owned by McDonalds, read this from Chipotle’s site:  “There is a popular misconception that Chipotle restaurants are owned by McDonalds. While they were once an investor in our company, they divested in 2006 and our company went public on the New York Stock Exchange that year.”

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