New Stuff and Inspiration
New Videos for Cochlear
We love having a client like Cochlear because they make a product that can truly be described as miraculous. We have the lucky task of helping Cochlear tell their story to the world. The company’s founder is the inventor of the technology that allows people to hear, whether their hearing loss is moderate or profound. Every other year, recipients of the device gather to celebrate their hearing. We took that opportunity to catch up with the inventor, as well as a few of the recipients and their families. The stories in these videos include a mother who finds out her newborn is deaf and a teacher of the hearing impaired who loses her hearing. Each story is different, but equally powerful. They remind us how emotionally difficult hearing loss is and how lucky we are to live in a time where regaining hearing is not only possible, but common place.
The future of bike parking
With the crazy influx of emigrants and their bicycles to Denver, maybe one day we’ll need some cool bike parking like they have in Japan? Either way, this is really cool technology and nice design to handle the high population there that ride bikes around the cities.
Kenny f’n Powers
The art of making a flamenco guitar
This neat film captures the 299 hours it takes to make a flamenco guitar by hand, and condenses it down to a 3 minute video. It’s really well done with great graphics and sountrack, and was made for the Art of Making series, which aspires to display and highlight people who go against the spirit of today’s pessimism and desperation.
A new book by a former client
Most of us feel lucky to have one successful career. Our friend and former client, Roger McDaniel, has had several: as a legislator, minister and civil servant. Now, he is a published author. The common thread through all of his endeavors is that he takes on difficult and entrenched problems in society.
Roger’s new book is Dying for Joe McCarthy’s Sins — The Suicide of Wyoming Senator Lester Hunt. By uncovering the whole story of Senator Lester Hunt, 50 years after his suicide in his Senate office, Roger brings attention to the historic underpinnings of the struggle of gays and lesbians.
Stay tuned for information about a book signing event in Denver.
In the mean time, go get it on Amazon.
For more perspective, check out the interview with Roger on MSNBC.
Roger McDaniels is a Presbyterian pastor, former Deputy Director for Wyoming Department of Health, distinguished former Wyoming legislator, 1982 Democratic candidate for the U.S. Senate, former Director of Habitat for Humanity operations in Nicaragua and author.
In his former capacity as Deputy Director for Wyoming Department of Health, Roger was the driving force behind Sukle’s “Where do you draw the line?” campaign to combat substance abuse in Wyoming.
Ned Breslin’s story: becoming a social entrepreneur
At Sukle, we are grateful to have the opportunity to work with visionary clients — people who know that to make change in the world, you’re going to come across a few roadblocks. One such client is Ned Breslin, CEO of Water For People. Ned attributes his success as a social entrepreneur to lessons he learned in the mosh pit. Listen to the entire story of his path from punk rocker to social entrepreneur in the first installment of his podcast series called “The Social Disruptors.” Ned’s approach to storytelling is unexpected, and very real. Have a listen for yourself.
Ned Breslin received the Skoll Award for Social Entrepreneurship in 2011. Water For People and Breslin were honored for their work in creating sustainable, locally-maintained water and sanitation solutions in developing countries.
How to make a hipster logo
Found this thing here.
Beer labels in motion
Apparently we’re really into animated .gifs today. This tumblr site called Beer Labels in Motion has a bunch more of these gifs which essentially bring the label art to life, which is cool.
Super cool gifs
We call it trippy thursday over here. These were done by UK-based artist Mat Lucas who has a tumblr blog called 89—A. These are guaranteed to hypnotize you. Or give you seizures.
Congrats to our friends at Noodles & Company
Recently they went public and their stock price promptly doubled.
Our relationship with Noodles & Company started in 1998, when Aaron Kennedy, the founder, hired Sukle to create an engaging brand for his concept. The restaurant chain had just two locations and we were a young agency, hungry to make our mark. We didn’t care that the budgets were small. In fact, their very first noodle doodle ads were created by scanning dried pasta on our flatbed scanner. Over the course of the next 10 years, they grew and we grew with them. Noodles grew from two restaurants to over 200. The budgets got larger and the work better.
Many of our philosophies about marketing, media and brand momentum were developed from working with Aaron and his talented team. It was a great ride. We’ll always be fans of Noodles & Company and wish them continued success.