New Stuff and Inspiration
This, friends, is one helluva film/psa from New Zealand about the dangers of driving blazed. It’s funny, has great child acting and doesn’t come across as one bit preachy. Well done.
The Serious Version of "Muscle Music."
We loved Old Spice’s Muscle Music. We also love this workout related piece created by Michel Gondry and some real, rhythmically gifted NFL players.
We are happy to have a new word maker here at Sukle. Welcome Elliot Nordstrom (cue applause). We are looking forward to having him here as well as making him contribute to this blog. And to making him wear a bow tie every day.
Stay above water
We at Sukle are sending love and thoughts to anyone in our home state dealing with flooding today. Things have been crazy around these parts, and many of our own employees are dealing with all sorts of flood problems. Fortunately, our office is located in the ‘highlands,’ so as you could guess we’re ok up here. But, many friends and family are dealing with the repercussions of this crazy backhand from mother nature, and we just wanted to let everyone know we’re thinking about them and sending dry thoughts.
Seinfeld fans and whiskey
When Sienfeld was running, just about every American between the ages of 14 and 65 was a fan. You couldn’t go anywhere without hearing a reference (no soup for you!) to some character on the show. So, bringing Jackie Chiles into the marketing for the release of Jim Beam’s new product, Jim Beam Honey, should be fun for a lot of folks. The idea is that the bears are stealing all the honey that Jim Beam needs to make their new spirit, so Jackie will be brought on as legal council to sue the bears for stealing the honey. We’ll be looking for these ads, they should be pretty funny.
Meet the craftsmen of modern printing
Some people say printing is obsolete, but actually it’s become a medium for art. A couple of Sukle’rs were on press at Lithographix in Los Angeles last month. We printed an art book for Cochlear that expresses sound through the medium of print. It just returned from the bindery and it is loud and gorgeous. We were lucky to have some of the best artisans of the trade: Reggie, Chuck, Ron, Frank, Greg and Dennis, with Brian as copilot. They are the craftsmen of modern printing. Their tools — ink, paper, varnish, and of course, the Mitsubishi 8C CD, which is the size of a school bus, but even noisier. Hey, it’s only printing, but I like it.
New Videos for Cochlear
We love having a client like Cochlear because they make a product that can truly be described as miraculous. We have the lucky task of helping Cochlear tell their story to the world. The company’s founder is the inventor of the technology that allows people to hear, whether their hearing loss is moderate or profound. Every other year, recipients of the device gather to celebrate their hearing. We took that opportunity to catch up with the inventor, as well as a few of the recipients and their families. The stories in these videos include a mother who finds out her newborn is deaf and a teacher of the hearing impaired who loses her hearing. Each story is different, but equally powerful. They remind us how emotionally difficult hearing loss is and how lucky we are to live in a time where regaining hearing is not only possible, but common place.