New Stuff and Inspiration
Yay for wood type
Really digging the Wood Type Revival store. You’ll find all sorts of great, old wood type that’s been converted to digital form for designers to use. And best part is that the fonts are on typekit, so these bad boys can be used for the web!
Save money for beer
Tuatara Breweries (New Zealand) decided to respond to fans’ anger over high costs for Adidas jerseys by giving folks a cheaper option. They ran a full page ad in the NZ Herald and let people know that they could save the $220 they’d normally spend on the jersey and just buy a newspaper instead. Readers were shown how to cut and fold the ad into their own jersey, and in doing that, save a whole lot of money they could use to buy beer. Clever.
Back to the Start
Great video done by Chipotle to showcase their belief in getting back to simple foods that don’t have tons of additives in them. The animation is really awesome, and the fact that they have Willie Nelson covering a Coldplay song on there makes it all that much more intriguing.
Whether you’re a college fan, an NFL die hard or just like it all, we’re happy to say “CONGRATS!,” football season is finally, fully upon us. Enjoy folks, and may your team have a great season (unless it plays the Broncos).
So, wonder why we keep seeing this missing teeth ad on the Sukle Facebook page? Trying to tell us something? Or maybe it’s just that it knows we’ve done some anti-meth work?
New forms of media
It seems ice is the theme today, huh? Well, aside from our fixation on frozen water this fine Wednesday, this execution uses a strategy we agree with here at Sukle: don’t be afraid to create your own medium. Who knew ice sculptures could be interesting and interactive advertising?
Han Solo frozen. In my drink.
Drink cubes sponsored by Jabba the Hut. You can pick up these clever cubes at Think Geek.
Would you like to mindlessly scroll through “channels” of entertaining animated .gifs? Well, if you found yourself saying “yes” to your monitor just now, then go to Gif.tv and feast your eyes.
The power of controversy
This video/spot came out in June 2011 and already has over 2.6 million hits. A lot of folks are mostly wondering how it was done and what the tricks were to achieve the illusion that a baby can shred a full-sized electric guitar. But, regardless, this type of controversy and interest creates hype, and that’s what produces viral successes in very short periods of time.