New Stuff and Inspiration
Street art that's NOT Banksy
But OakOak is just as clever, using the environment as a large part of the concept for each piece. We love to try to do this when we do guerrilla or OOH work, as using the context of the media to further enforce your message is quite satisfying. OakOak’s blog shows you more examples of clever street art prowess.
Capturing Americana with cool animation
StoryCorps is a national nonprofit oral history organization. Their mission is to provide Americans of all backgrounds and beliefs with the opportunity to record, share, and preserve the stories of our lives. Since 2003, StoryCorps has collected and archived more than 30,000 interviews from more than 60,000 participants. StoryCorps is one of the largest oral history projects of its kind, and millions listen to our weekly broadcasts on NPR’s Morning Edition.
The Rauch Brothers are animators who have created an animated series of short films using some of the StoryCorps stories. They’re bring to (animated) life some of the stories collected by StoryCorp. They were recently written up in the Shoot Fall Directors issue, and the short animations are quite nice. Matching these real stories (everything from 9/11 to Asperger’s Syndrome to Immigrants to a Love Story) to animation has given the art of Oral History a new and interesting face. Check out all the animations here.
Sweden's safest hands
This week the competition ‘Sweden’s safest hands’ kicked off. A competition where we challenge people in Sweden to carry parcels as safe as the Swedish Post, by using their iPhones. If you ‘deliver’ the digital parcel intact, before everyone else, you win the content (with a value between 300 and 5000 SEK). The content is delivered to the winner the very next day. Every day at 6 AM, 12 PM and 6 PM a new parcel is released in the app. 42 parcels in total. The competitors have 24 hours to deliver the parcel. The competition lasts until October 9th.
Warby Parker has a vision.
Warby Parker was founded with a rebellious spirit and a lofty objective: to create boutique-quality, classically crafted eyewear at a revolutionary price point.
“By circumventing traditional channels and engaging with our customers directly through our website, Warby Parker is able to provide higher-quality, better looking prescription eyewear for under $100. Warby Parker partners with renowned non-profits, such asVisionSpring.org, to deliver one pair of glasses to someone in need for every pair that we sell.”
And they sell a monocle. So my question is, do they provide a monocle to someone in need for each monocle sold.
Oh how we love it when the people are clever
We don’t typically post much about sports on here, minus the occasional exciting Denver sports items that may pertain to the world in which we work in (read: creativity and ideas). Today a write up on Deadspin got us all laughing and feeling proud that today’s populace can show signs of life through clever commenting on websites. Long live creativity! Right now we’re proud.
The long and short of this deal is that Bill Williamson wrote a column on espn.com telling the Broncos to get their post-Tebow affairs in order. The comments started with your typical “Tebow sucks” and ran their course until a reader said “Ryan Leaf > Tebow.” Right then the X > Tebow meme was born. Yet another Tebow viral hit. They just keep coming.
The comments rolled in so hard and fast that espn moderators couldn’t keep up. This was sunday night, mind you. By Halloween they realized they couldn’t keep up. So they removed religious and offensive stuff only. I think at this point they’re just letting it roll, as they keep flooding in. I looked today and there was still a new comment at least every 30 or so seconds, 4 days later. I would imagine there’s THOUSANDS of these, but here’s a few favs while reading:
Windows Vista > Tebow
British people’s teeth > Tebow
Handshake from Harbaugh after you lose to him > Tebow
Getting attacked by the Honey Badger > Tebow
Al Gore softly blowing on your neck > Tebow
Protect yourself from Zombies tonight.
Westlake Ace Hardware, in Omaha, NE is running a zombie preparedness campaign, with videos, flyers and posters aimed at both humans and zombies. They were trying to attract a younger demographic, those who normally shop at a big box store, and came up with this timely tactic. The tone and message were updated to connect with the demographic.
This year's hip costume: looking non-tattooed
Wow. This isn’t new to the interwebs, but it seemed like it needed a re-post for Halloween. While long, and somewhat lagging at points, this ad is really creepy at the end. The product obviously works well, as the guy looks non-inked at first. But when they uncover his real skin..SCARY. There’s a reason he goes by Zombie Boy, huh?
Halloween. Time for skulls
These wonderful bits of creativity seemed extremely poignant for this Hallows Eve. London-based Catherine Martin travelled to Mexico and discovered the beautiful beadwork of the Huichol tribe. She then worked with them to create these designs, and is currently working on her own designs to have the tribe bead with their master bead workers. Check out all the skulls here.
We love it when we see something we’ve never seen before. This fits that bill. What a great idea this person had: a robot biker. Impressive that the robot puts his feet down when the bike isn’t moving and really pedals. Amazing. I can only imagine the design of this thing will be made slicker and sooner than later you’ll see kids playing with these guys.
Tebowing officially a viral hit
This thing has all the perfect elements of a great viral stunt. It’s ironic that we ad agencies and creative shops rack our brains for ideas like this, things that will explode on the internet, and this one was done for fun (and partially in jest). It has the appeal of sports fans, the lofty ideals of the religious sector, the tongue-in-cheek factor for humorists and the luxury of being extremely topical. After all, Tim Tebow has had more time as a featured story on sports-related television this year than almost any other NFL player, even though he’s only played in one game. Mix all those ingredients into a digital bowl and voila! You’ve got yourself a viral hit.
We’ve been amazed how much it’s spread. Case in point: a Colorado Rapids player Omar Cummings Tebowing after scoring a goal in last night’s MLS playoff game. Awesome.