New Stuff and Inspiration
Benetton has always played the controversial card. Rarely do you even see an article of their clothing in the ads, and frequently there’s a large political bent to the messaging. Sometimes it’s even just based on shock value, and that’s always been the voice of the brand. In some places it seems to work for them. Not so much here, as I remember seeing the stores in all the malls as a kid, and now they are no longer. It makes you wonder if the American public is just more conservative than in other places, and possibly that’s why this advertising tactic didn’t take hold here.
Despite the brand’s popularity in Europe, they still managed to tread on some toes over there, as the Vatican has officially denounced their current UnHate campaign. The particular image they are not pleased with shows the Pope Benedict kissing a top Egyptian imam on the mouth. While the entire campaign is interesting, and seems to speak to a bigger message that we could all wrap our heads, hearts and minds around, possibly some of the imagery is offending to the public and has been withdrawn.
Either way, we’ve always bought into the notion that any PR is good PR. And they’re certainly getting some PR over this stuff. Ask Matt Lauer about it.
Shut out, but not given up
So, we’re still curious what this place is all about. We’ve peeked in and there’s definitely a bookshelf that moves to let you through a secret door into the bar. Yes, we’re intrigued. There’s been no confirmation on how this whole moving bookshelf works, but we are REALLY hoping it works with a secret passageway switch like the one above. Here it just turns a light on, but in our minds it makes the bookshelf spin around, like in the movies.
Asics advertising: clever.
This is just cool. And the best part is that it got a lot of potential customer interaction, and seemed to really cut through the visual clutter, which is no easy task in NYC.
This execution is a neat-o fusion of technology, social media and advertising. And, I bet it came in handy late in the race when your body was aching like mad. If I was crazy enough to run a marathon, having my family cheering me on when I needed it most would be pretty amazing.
Think about everything differently
This nifty little video from WWF really put things into perspective. It felt poignant for us, as we work in this realm with some of our clients, but also is nicely informative for anyone who eats food or drinks water (yes, that’s you). Oh, and it looks real nice, too.
Turkey safety from William Shatner
In honor of the best holiday ever, here’s some turk-sizzle-fry safety from one of the funniest pitch men in advertising, William Shatner, courtesy of State Farm.
Lay's potato chip machine
Upfront, we’ll say we can’t quite tell if this is real or not. Even though it appears to be a retouched video shot and not a real Rube Goldberg vending machine, the blogs and sites around the interwebs are writing about it like it’s real, so we’ll just go with it until we hear otherwise.
Rumors have been flying that Lay’s doesn’t use real potatoes in their chips, and they sought out to combat that notion. They created a potato chip vending machine that uses real potatoes instead of coins to make chips. It can be found in Buenos Aries, and contains an elaborate series of chutes and contraptions that wash, peel, cut, cook and package some very fresh chips. The prototype apparently took $40,000 to build and will be on tour in various grocery stores in Buenos Aries. If it gets a good response, PepsiCo is rumored to be interested in building more of these neat little ambient advertising gems.
Got Milk, caveboy?
We saw the stink about the last Milk spots being removed after only a short bit of airplay, due to their angering of feminists. We all knew Goodby would return triumphant. And they did. The caveman spot had us in stitches over here, and we love the site as well. I, personally, switched back to real milk in my cereal this morning in homage. Just for the day.
Catvertising is the wave of the future.
I mean, OBVIOUSLY, we’re now investing all of our resources into cat videos here at Sukle. This video completely sold us on it. Not really, but it’s quite a humorous poke at some of the materials produced by those in our industry.