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Lunchmeat Underpants

Lunchmeat Underpants

New Stuff and Inspiration

Oreo Cameos

The Oreo turns 100 this year, and since it’s 2012, it’s quite fitting that we stumbled upon these Cameos made out of Oreo cookies. They’re done by artist Judith G. Klausner, and her bio on her site reads like this: “Judith G. Klausner is a Somerville MA artist with a love for small, intricate, and overlooked things. She received her degree in Studio Art from Wesleyan University in 2007 after constructing her thesis primarily out of insects, and has since continued to search the details of her surroundings for inspiration. She enjoys playing with her food, both recreationally and professionally.”

My folks always said not to play with your food, but apparently hers didn’t. See all the Oreo Cameos here.

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For the love of breakfast

We love discovering a great new place to eat in town. And this weekend we discovered Jelly Cafe. While the breakfast fare (read: bacon) was great- the vintage cereal boxes hanging on the wall were even better. Yep, we’re design nerds.

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Every second is a different hexadecimal color.

This is a neat site, called the Colour Clock, where a clock ticks away and as it does, the hexadecimal color changes. Created by the artist Jack Hughes it is “an experimental project that represents the current time as a hexadecimal colour.” Check it out here. 

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Best street art of 2011

With the popularity of street art growing, the level of talent has also improved quite a bit. Obviously, there’s always Banksy, who almost everyone knows about these days, but there’s all sorts of smart, talented artists you may not know that are out there doing amazing work just around the corner. This post that features the best street art of 2011 is laden with urban gems, from all sorts of different artists. It’s worth spending a moment and checking this out, there’s some real nice work here.

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Grady's Cold Brew

Of course, we were initially smitten with the package design of this product, but the write up has us curious about the product too. From their site: “Grady’s Cold Brew is a New Orleans–style coffee concentrate that’s brewed and bottled by hand in Brooklyn, New York. Each batch is made by steeping a special blend of freshly roasted coffee and chicory in water overnight, then removing the grounds using a two-step filtration process. What’s left? A bold, velvety-smooth liquid concentrate that can be mixed with milk or water—served over ice or steaming hot.”

Check out their site.

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Wilderness Kicked, Thanks to CGI

How do you connect with a niche audience of elite backcountry enthusiasts? You talk to Matt. Matt is Sukle’s in-house CGI expert.

For the 2012 Scarpa campaign, we asked Matt to create 3 of the world’s premier mountains for backcountry destinations in CGI. Oh, and make them appear to be made of sand, dwindling away, moment by moment, in an hourglass.  No problem. He started by collecting data on the actual peaks. Multiple data points on longitude, latitude, altitude and slope of each mountain gave him a rough start. Then he masterfully filled in the details. (Matt watched a lot of Bob Ross as a kid.) You can watch his progress in the video above.

Why an hourglass?

The average life contains 26,320 days. If your preference is to spend as many of the remaining ones as possible in lonely territory with just you and the mountain, then you’re part of an elite group of crazies. Aka, Scarpa fans. For backcountry athletes, it’s not about quantity. It’s about quality. They’d rather spend the whole day trudging up to the top of a mountain for one glorious ride than repeat the same predictable, crowded run.

The hourglass concept acknowledges that there are only so many opportunities in life to make those memorable runs. By showing the precious sand running out, we connected the Scarpa brand with their passion for the sport. We didn’t use ad space to talk about the stats on a particular product, even though there is plenty to brag about there. The retail folks do a good job of that. Our goal was to speak to what makes them different from the average weekender Joe or Jane. So the next time they’re in a spot to choose a new boot, they’ll know Scarpa gets it.

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Snow circles. The new crop circles

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The Little Printer

Neato little invention, due out this year. Little Printer lives in your home, bringing you news, puzzles and gossip from your friends. Use your smartphone to set up subscriptions and Little Printer will gather them together to create a timely, beautiful mini-newspaper.

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beautiful sausage packaging

 

Olli’s packaging leaves it’s category in the dust. Dainty scroll work. Posh color palette. Clean spacious type. But the best part is the little pig happily frolicking like a hamster in a hamster wheel. (pssst: pigs vertebrae are not designed to arch their backs like that. My guinea pig’s veterinarian told me so.) Love the upc code.

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Hot Wheels remote control with your iphone

Most men love RC cars, no matter how old they are. And Hot Wheels cars will also always be cool to men, too. So if you combine the two, you get something double cool, right?

Thanks to Mattel for doing so, and creating iNitro Speeders. They’re essentially remote control Hot Wheels cars that you can control with your iphone. Awesomeness.

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