New Stuff and Inspiration
A smoking teddy bear goes up against big tobacco in Colorado.
What do you do when you’re being outspent 10 to 1? Well if you’re us, and you’re trying to convince Colorado voters to pass a tobacco tax increase, you unleash a giant stuffed smoking teddy bear into the world.
His name is @SmokingTeddyCO and he represents the Colorado children tobacco companies ruthlessly prey upon. And he’s everywhere. Online, on TV and out and about at different events. And he’s spreading the word that 80% of smokers start as kids and reminding everyone that a tobacco tax increase is the proven way to keep kids from smoking.
And so even though our budget is tiny in comparison, our fully-integrated campaign is making huge waves and resonating with voters across the state, gaining more and more earned media and traction with each new day.
A video posted by SmokingTeddyCO (@smokingteddyco) on
Denver Water Campaign takes best of show at the Obie Awards.
When we do work for Denver Water, we do it because it’s important and we can have a positive impact. And the results speak for themselves. But if we’re gonna be completely honest, it’s also nice to have our work recognized for excellence by our peers. And it continues to be. In fact, for the second year in a row, our work for Denver Water just took home Best of Show at the Obie Awards, beating out some of the biggest agencies and brands. So thank you to our fellow industry comrades for the recognition. And a special thank you to Denver Water for continuing to give us the chance to do breakthrough work on what remains a very important mission.
In a recent feature, CA wrote that Sukle punches above its weight. We’re looking for a writer who can do the same. If you have 7+ years of agency experience and a book with work we’ve seen in some annuals, we want to meet you. Send your book to firstname.lastname@example.org and tell us why we should hire you.
My, that’s a mighty big eggplant you have there.
Ever look at a vegetable or fruit and say, “Hey, that looks just like my…” Of course, you have. But that resemblance to human body parts is just one of the things that make various produce the perfect symbol for our newest client, Health eCareers.
They’re fresh. And fresh is exactly the kind of health care jobs posted on this new health care job site. You can see the resemblance in out-of-home and in digital executions in Houston, Nashville and Denver. And a big thank you to Health eCareers for having the veggies to do something different.
Photography: Mark Laita
Look Mom! We’re in a magazine.
Make sure you stock up on the January Communication Arts Typography Annual. They’re going to be valuable collector’s items. To us, anyway. Because they have an agency profile on Sukle. Take a look.
Another series from a french artist showing how technology is taking over our lives.
We recently had a post on Antoine Geiger series called “SUR-FAKE” where peoples faces were sucked into their phones. This is a good follow up by Jean Jullien illustrating how ridiculous we can be when it comes to our mobile companions.
French artist Antoine Geiger “SUR-FAKE” series shows us how we are getting sucked into our phones.
“This work is called « SUR-FAKE » in reference to a previous project called « SUR-FACE ». It [places] the screen as an object of ‘mass subculture,’ alienating the relation to our own body, and more generally to the physical world. I wanted to come back to the idea of these faked identities, over-exposed, sucked by the digital gulf that breaks the relation to ‘real’, to bring back a selffocused image of the individual. What interests me in this texture of sucked faces, is the the over-exposure gradually allows a very organic dimension, as well as digital, to render something quite disturbing.” – Antoine Geiger