New Stuff and Inspiration
The good news is we’re all gonna get paid tons of money for doing absolutely nothing at all. The bad news is the robot revolt can’t be too far off.
Go from just browsing to full on purchasing with Instagram’s newest feature.
So check this out. Now when you see something you want on select branded Instagram posts, you can click “view products” and it’ll bring up tags next to each item listing the item’s name and price. Another tap loads a product page inside of Instagram with more information. But that’s all for the time being. When it comes time to complete a purchase, Instagram will send people to the purchase page on a retailer’s mobile website or app.
For now, the feature is only available to a few retailers like Kate Spade, Abercrombie and Warby Parker. Will they open up the feature to all retailers in the near future? Will it increase lackluster mobile conversion rates? Stay tuned to find out.
Everyone has the Halloween spirit. Well, almost everyone.
It’s Halloween. And at Sukle, we’re all in the mood. Well most of us are anyway. You see, our senior producer Michon didn’t feel like dressing up this year. So instead, here she is looking like she always does – all green, in a witch’s hat and missing a tooth. Such a party pooper.
A smoking teddy bear goes up against big tobacco in Colorado.
What do you do when you’re being outspent 10 to 1? Well if you’re us, and you’re trying to convince Colorado voters to pass a tobacco tax increase, you unleash a giant stuffed smoking teddy bear into the world.
His name is @SmokingTeddyCO and he represents the Colorado children tobacco companies ruthlessly prey upon. And he’s everywhere. Online, on TV and out and about at different events. And he’s spreading the word that 80% of smokers start as kids and reminding everyone that a tobacco tax increase is the proven way to keep kids from smoking.
And so even though our budget is tiny in comparison, our fully-integrated campaign is making huge waves and resonating with voters across the state, gaining more and more earned media and traction with each new day.
A video posted by SmokingTeddyCO (@smokingteddyco) on
Denver Water Campaign takes best of show at the Obie Awards.
When we do work for Denver Water, we do it because it’s important and we can have a positive impact. And the results speak for themselves. But if we’re gonna be completely honest, it’s also nice to have our work recognized for excellence by our peers. And it continues to be. In fact, for the second year in a row, our work for Denver Water just took home Best of Show at the Obie Awards, beating out some of the biggest agencies and brands. So thank you to our fellow industry comrades for the recognition. And a special thank you to Denver Water for continuing to give us the chance to do breakthrough work on what remains a very important mission.
In a recent feature, CA wrote that Sukle punches above its weight. We’re looking for a writer who can do the same. If you have 7+ years of agency experience and a book with work we’ve seen in some annuals, we want to meet you. Send your book to firstname.lastname@example.org and tell us why we should hire you.
My, that’s a mighty big eggplant you have there.
Ever look at a vegetable or fruit and say, “Hey, that looks just like my…” Of course, you have. But that resemblance to human body parts is just one of the things that make various produce the perfect symbol for our newest client, Health eCareers.
They’re fresh. And fresh is exactly the kind of health care jobs posted on this new health care job site. You can see the resemblance in out-of-home and in digital executions in Houston, Nashville and Denver. And a big thank you to Health eCareers for having the veggies to do something different.
Photography: Mark Laita
Look Mom! We’re in a magazine.
Make sure you stock up on the January Communication Arts Typography Annual. They’re going to be valuable collector’s items. To us, anyway. Because they have an agency profile on Sukle. Take a look.