New Stuff and Inspiration
New book for inspiration
Every now and again you just need something cool to look at, ya know? We like to get new books, look at new art and just be dazzled by the creativity that is being produced in the world today. So today, we bought a tattoo book. For years tattoos represented gangsters, jailbirds, bikers and military men. The art was crude, the subject matter fairly similar. But today tattoo artists have elevated the art form to, well, art. We were blown away by the interesting new styles we saw in the teaser for this book and thought it’d be a great new form of inspiration for us. So we ordered it. Can’t wait to read Forever the New Tattoo.
Light painting skeletons
LA-based artist Darius Twin has taken “light painting” to a new level. Leaving the shutter open for long periods of time, it’s possible to “paint” images into the picture. Obviously, this means lots of trial and error, and also remembering where you’ve painted. Apparently this yields a slim amount of usable images, but these chosen few are really slick.
The images here are all skeleton-based, but there’s other cool stuff on his site.
Next time a customer calls to complain, instead of cringing, thank them. It could be your next viral video. This one has almost 3 million hits on youtube.
Retail isn't dead. It's reincarnating.
State Farm says retail isn’t just for selling. They are using retail space as a platform for learning. The picture above is their new ‘Next Door’ Community Café in Chicago where they offer financial coaching, classes and community space. The public is invited to use the space for anything from teaching yoga classes to open mic nights. Here’s where the learning part comes in. While State Farm is helping people work toward their financial goals, they are also learning more about what consumers want and need, and how it can help. A research analyst is planted on site and tasked with turning observations into actionable insights for the company. Financial coaches use an iPad app designed to guide conversations with consumers toward a deeper understanding of their unmet needs. In qualitative research, recruiting is usually time-consuming and tricky. The ‘Next Door’ concept takes it right out of the equation.
You can learn more about the how retail is reincarnating in The Future of Retail, published by IDEO.
"Let's start with a poem."
I went to hear a talk with the founders of Nature’s Path last week, husband and wife, Arran and Ratana Stephens. The thing that struck me the most is that Arran started the talk by reciting a poem. And he concluded it by singing a song his father wrote. In the advertising world, that just doesn’t happen. Ever. Dozens of business books talk about brand ideals and core values. But when a CEO shape shifts into a traveling bard before your eyes, that speaks louder than a thousand flow charts on brand positioning by some MBA. For over an hour, he and Ratana bestowed the crowd with words of wisdom. Here are a few I scratched down:
“A success is a failure that never gave up.”
When a reporter asked Arran why he thought he had a chance to compete with the big cereal companies like Kellogg’s and General Mills, he replied with two questions of his own. “Have you heard of Goliath? Have you head of David?”
“If we abide by the bank’s covenants, we do so out of fear. If we abide by our own covenants, we do so out of pride.”
“She can make a nickel scream.”
“GMO stands for God Move Over.”
Hard to read?
“It’s tough when something simple becomes so hard, isn’t it?”
Great ads make you feel something. These ads, from the Brazilian Rehabilitation Society from Parana, make you feel frustration, lack of control, confusion and exhaustion. Along with a side serving of nausea from the color combinations. Intentional, of course. Simple and smart. Made by Guarda (Chuva). via Osocio
We posted work from renowned paper sculptor Peter Callesen years back, and just happened to stumble across his site again today. There’s all sorts of new, and quite impressive work on there. Head over and take a spin around the site– you will be wowed by what you see.
Interactive Lexus print ad
Pretty neato. Lexus is calling this “new technology” CinePrint, but it’s really just putting an iPad behind the print ad. Still, it’s one of the cooler automotive print ads we’ve seen in a while.
So, the name sounds a little dirty, we know, but the product is fantastic. Think combo tug boat and hot tub. Amazingness. See more on the site.