New Stuff and Inspiration
Don't drive drunk
We had a lot of fun working with the Wyoming Governor’s Council on Impaired Driving to create this campaign. As we delved into the topic of DUIs, we noticed a lot of ad campaigns come in hot and heavy with the “you will kill someone if you drive drunk” approach. Not to belittle this fact, because it’s a very real and dangerous risk, but, as we spoke to younger drivers (those who drive drunk the most), we noticed they were less receptive to scare tactic messaging. All of us have been young, and we all remember that “it’ll never happen to me” mentality that comes along with youth. And, we discovered that within our target demographic, people were more concerned with how a DUI would effect their lives, and therefore more open to behavior change messaging that took that angle. There’s a lot more to a DUI than a night in jail, so we began to tell this story to Wyoming.
We ran these in places where it might speak directly to a potential drunk driver: in bathrooms, billboards they’d be driving by, and small community papers that would be distributed in bars and restaurants.
Photos by Jamie Kripke
Ship your pants
Yep, this is funny. Childish, but funny. Props to KMart for being edgy.
Let’s face it, cellular phone services are parity products. There’s millions of products out there and we get bombarded with advertisements all the time. However, the other evening this Virgin Mobile spot managed to stick out to me while I was watching TV. Sure, it’s REAL strange, but it sorta had me hypnotized there for a second.
Finger painted awesome
Check out painter Iris Scott’s finger painting work. Talk bout refining what you think of when you think ‘finger painted art.’ No longer merely a fridge worthy smudge, these pieces are intricate paintings, with amazing layers of movement expressed in many frenetic finger strokes. Iris was painting in field one day, and needed to make an adjustment to some yellow flowers- yet all the brushes were saturated with dark blue paint. She decided to make a quick fix with her fingertip and seems to have found a whole new style for herself in doing so.
New work for Cheyenne Mountain Zoo
How do you top a hippo doing a backflip, or synchronized-swimming otters, or a galloping giraffe? Oh, and without actually showing any animals. We had a great line to work with. “Encounter Africa. It’s kind of a big deal.” The kids are shadowed by animals, but you can still see their expressions of awe. That’s because when you’re 3 feet tall, even a rhino is kind of a big deal.
Cheyenne Mountain Zoo’s Encounter Africa is a must-see this summer. It has a 20-foot waterfall for the elephants. And you can climb inside the nose of an old bush plane to get an overhead view the new black rhino. There are lions and meerkats, too. This exhibit is made possible by a $13.5 million dollar capital campaign. Yeah, kind of a big deal.
Photography by Bryce Boyer.
Networks are everywhere
Lately, I’ve been reading about network science, which is a blend of disciplines that study how stuff flows through a network. Network scientists study anything from Facebook to the electricity grid, to atoms in cells, to the spread of disease.
Now, I see networks everywhere.
We recently hired a project manager. Her name is Martha Campbell. She has improved our productivity by organizing the way information flows through the agency.
The key is to understand the shape of the network at hand, which is why graphs are so useful. These graphs weren’t really made for Martha. I borrowed them from the book Connected by Christakis and Fowler (see below). They are actually from an experiment in a laboratory designed to test how much network structure impacts people’s ability to produce solutions to problems when working in groups. The networks are similar in many ways. Both networks have the same number of nodes, the nodes have the same number of neighbors, and there is the same degree of separation between any two nodes.
But it took network E five times longer than network D to produce a solution to a problem.
Martha has turned Sukle into network E. And now we can push a lot more work through the agency. So we’re busier than ever. The more coordinated we become, the busier we get. Hold on tight. We’re gaining speed.
Hey photographers, we want your not-so-stock stock photos
Imagine a book full of images of sound. With every page, each image conjures up a specific sound in your imagination. Popcorn popping, a pinball machine on full tilt, birds beating their wings, a baby cooing. These are sounds we all know, because we have heard them all our lives. Now imagine giving this book to someone who has lost their hearing and just needs a little convincing to go see a doctor and learn how to get their hearing back. Cool, right? The crazy part is that our client can actually help them hear these things again. It’s called science and it’s complicated and stuff so don’t worry about that part.
We need images of sound and that’s where you come in.
If you want in on this, dig deep into your archives, and send us your best shots of images of sound. Sounds that are so appealing they will make a deaf person want to hear again. We want you to interpret that thought in your own way.
STYLE MATTERS A LOT
The photography style is very important. Here’s what we are looking for:
• poetic, romantic, beautiful, dreamy
• grungy, raw, real
• personal, unique, candid, not posed
• more fine art than commercial
• editorial style could also work
• studio photography is a possibility if the subject matter is specifically about sound
If you would like to see a sample of the kind of photos we’re looking for, send an email to email@example.com. You will receive a pdf of sample images that fit our subject matter and style criteria.
HOW TO SUBMIT: Email low res jpegs (under 2Mb) to firstname.lastname@example.org
DEADLINE: Please submit as soon as possible, but no later than May 10.
If we choose your image(s), we’ll contact you via email to discuss compensation.
Thank you in advance for helping us make this book a worthy tribute to the world of hearing.